As concerns about data privacy mount, American tech giants are facing a global backlash. In France, the government has announced plans to ditch Google as its default search engine, instead opting to use Qwant. How is the home-grown firm ensuring security and ‘digital sovereignty’?

The GDPR rollout and Cambridge Analytica scandal have raised the public’s awareness of how their online data is used, abused, and profited from by brands. To help web users regain a sense of control over their personal info, Mozilla is helping them avoid trackers by default through Firefox.

Data breaches and privacy concerns have become popular tech narratives in the media and they’re adding to Americans' concerns about their digital security. But rather than putting the onus on the government to protect their information, many are taking responsibility for themselves.

Using big data to tailor marketing messages to people’s interests and preferences is now a commonplace advertising practice – but not everyone is happy about it. Amid growing concerns about data privacy, many people are taking steps to limit their digital footprint.