Whether due to divorce, bereavement, or family relocation, loneliness is an everyday issue for many American Boomers. But as members of this aging cohort sharpen their tech skills, they’re being exposed to apps and devices that help them establish new connections both online and IRL.

Digital solutions to problems such as isolation, a lack of mobility, and ill health are enabling older people to live well for longer in their own homes. Yet while many Boomers and Seniors and striving to become tech-savvy, what kinds of domestic gadgets do these cohorts want and need?

Events and festivals are out of the question as lockdowns remain in place in the US, which has put tulip farmers in a tricky situation. In the wake of cancelled tulip festivals, some farms are repurposing unsold flowers and sending them to frontline healthcare workers and the elderly.

Anti-ageing products have long been sold to older women to help recapture their youth. But what if they didn’t want to ‘reclaim’ anything and instead celebrate what they have, regardless of age? As older women embrace what they were previously told to erase, they’re looking for brands to provide tailored beauty solutions.