As the anti-vax movement grows in the US, Gen Zers are turning to community-based networks such as Reddit to get accurate information on vaccinations. Though they may host plenty of 'fake news', social platforms can also provide a welcome source of support.

The health landscape in the UK is changing, with extended waiting times for GP appointments and strained counselling services leading many Britons to look beyond the NHS for efficient and convenient access to treatment. How exactly are patients pursuing optimal physical and mental wellbeing?

The creators of the NHS mobile app Babylon GP at Hand have launched a campaign that shows how effective self-diagnosis can be. The campaign, which is on social and OOH, is tapping into people's need to take control of their health, by overcoming pain points that stop them visiting a GP.

With doctor's appointments often inconveniently timed or hard to come by, people are embracing tech that offers easier access to healthcare providers. Tapping into this, Babylon has announced a Wolverhampton-exclusive app to streamline health services at home and in clinics.