The New York Times’ has launched a campaign that depicts the intense process of producing good quality journalism. To assuage anxieties about media trustworthiness, the ad shows how good reporting can be both factual and gripping, rather than emotionally exploitative.

In an era of fake news and ad overload, stories remain effective at attracting attention – but are they always useful in winning people over? Canvas8 spoke to Rebecca Krause, a PhD candidate at Northwestern University, to understand how brands can balance facts and narratives in their messaging.

Various police departments across the States are launching their own podcasts, tapping into the craze for true-crime narratives. By meeting demands for engaging audio content, police departments are hoping to leverage the trend in order to repair their public image.

Where once experts were regarded as symbols of authority and respect, today they are overshadowed by influencers, personal opinions, and instant gratification. Canvas8 spoke to Dr. Tom Nichols, to find out the reasons and impacts behind the era of self-proclaimed experts.