Fast fashion may satisfy a desire for frequent new lines, but the ethical cost is too steep for some. Offering a more sustainable alternative, Higher Studio allows fashionistas to rent out brand new high fashion items, helping them meet style expectations while staying true to their values.

The joy of popping tags from box-fresh products is diminishing slightly as people show a greater appreciation for second-hand treasures. Increasingly conscious of the ethical and environmental impact of their purchases, many shoppers are embracing pre-loved goods and rental services to experience high-quality trappings in a more sustainable manner.

As fast fashion loses its appeal among eco-minded shoppers, brands are exploring ways to boost their sustainability credentials. To this end, H&M is releasing a dress made from recycled materials, showing how to engage with the circular economy without sacrificing style.

In an age of greenwashing, Stella McCartney’s A/W 2020 collection made eco fashion fun by featuring a runway of oversized animal mascots. Moving away from virtuous marketing, her vision spoke to those looking for luxury brands to get transparent and lighthearted.