Over a third of children in India have been bullied online – higher than any other country including the US, Brazil and the UK. With internet usage having grown rapidly in India and the digital population disproportionately young, kids are less aware of how to protect themselves from digital dangers.

January may be a time for renewal and self-improvement, but Diet Coke is calling on its customers to stay the same. Rather than selling an aspirational lifestyle, the brand is promoting positivity and confidence with the hope of appealing to people who are tired of having to begin again every New Year.

How does religion shape consumer decisions in India? Why is cash still king despite rapid digitisation? And how are young people grappling with the idea of inclusivity? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by Indian people in 2018.

Millions of Indians are routinely prescribed psychotropics for mental health issues, but biomedical treatment exists alongside the country’s distinct traditions of Ayurveda and homeopathy. How is Bengali culture shaping – and clashing with – biomedical approaches towards mental health?