With an increasing number of children in the UK living in poverty, Baby Bank Network in Bristol is using the food bank model to provide for families in need. This shows there's an opportunity for brands to forge meaningful partnerships that benefit both those in need and their bottom lines.

The beauty industry is growing greener, more natural, and more ethical – and its target audience increasingly younger, with brands like Chantecaille launching luxury ranges for children. How and why are affluent Chinese parents leading the emerging trend in luxury skincare for children?

In a move towards realistic portrayals of parenthood, a Pampers campaign highlights the overwhelming life changes that come with having a baby. As people increasingly crave authentic advertising that’s in touch with their realities, brands can offer a supportive arm during life's milestones.

Kellogg’s has collaborated with a local brewery to create a range of beers made from discarded grain. As consumers expect companies to do more to fight food waste, brands are adapting not only their product ranges but their methods of production too.