Anthropomorphizing old fruit and veg can make them more palatable to consumers, a study has revealed. By giving blemished bananas or oddly shaped produce human qualities, it creates more of a sense of sentimentality in shoppers – findings that could reduce food waste.

Over $160 billion worth of fresh produce is wasted annually in the US. Misfits Market sells aesthetically challenged fruit and veggies through direct-to-door subscription boxes. The brand gives customers access to fresh, cheap produce, encouraging conscious consumption and cutting out the middleman.

Eager to keep abreast with the competition, Lidl is joining the leagues of sustainable high-end and high street retailers alike by launching it’s 'Too Good to Waste' wonky fruit and veg boxes. Aware of the environmental implications of food waste, people are looking for more eco-friendly ways of eating.

Why might dining in front of TV and smartphone screens lead to unhealthy habits? What’s the appeal of plant-based ‘meat’ for omnivores? How are people shaking up their liquor cabinets? And what steps are brands and consumers taking to cut down on food waste?