CTZN Cosmetics has launched its inclusive make-up brand promising the right shade of nude lipstick for everyone. This is yet another sign of how cosmetic brands are fulfilling the need to cater to previously unaddressed demographic groups.

Lidl is a German ‘hard discount’ supermarket chain that set up shop on British shores in 1994. Since then, it has quietly – but dramatically – altered the landscape of grocery shopping in the UK. With online shopping being king across industries, how is Lidl continuing to attract loyal customers?

From cruelty-free shampoo to vegan make-up, ethical consumerism is challenging the transparency of the beauty industry – and Sainsbury’s is getting in on the action. Relaunching in 2018, Boutique is the retailer’s own brand, a 100-strong make-up range packed with vegan ingredients.

Mattel is honouring Black History Month with a collection of Barbie dolls in a diverse range of skin tones. As shoppers increasingly prioritise diversity and inclusion, the move responds to calls for greater representation of all types of people in popular culture.