Signal17 Feb 2020
Indian Gen Zers prefer IRL events to ‘armchair’ activism

An MTV report investigating the changing attitudes among India’s youth has revealed that young Indians are very action-oriented when it comes to the causes they care about. With this in mind, brands that encourage this socially savvy group to get involved with IRL events will likely resonate.

Indian Gen Zers prefer IRL events to ‘armchair’ activism