Signal6 Feb 2020
Google reframes Assistant as memory aid for seniors in ad

Amid worries around tech’s tendency to track our every move, Google has flipped this idea on its head in a tear-jerking ad that aired during the Super Bowl. By showing how seniors can use the Assistant to remember important life moments, the tech giant is looking to reframe it as a helpful force for good.

Google reframes Assistant as memory aid for seniors in ad