With energetic instructors broadcasting live workouts and a social community that motivates users to exercise often, Peloton bridges the gap between boutique studios and the growing home fitness market. But why are people opting for virtual, on-demand spin classes over a visit to their local gym?

A new campaign from fitness service Pay As You Gym dramatises the simplicity of how it works, as it offers subscription-based access to gyms on a case-by-case basis. Britons want to get fit but are put off by committing to expensive memberships that tie them down to one gym.

Activity tracker Fitbit has partnered with FibriCheck in order to allow wearers to track their heart rates and pick up any irregularities. Wearable health tech is growing in popularity, meeting the needs of people who want personalised and accessible ways to track and monitor their health.

Accessing high-quality gyms while on the road has long been a struggle for frequent travelers, who have either had to neglect their exercise regimes or settle for sub-standard hotel facilities. Localfit aims to solve this problem by letting members use fitness clubs no matter where they are.