Mathematics anxiety (MA) is a phenomenon that impacts a fifth of Britons and prevents many students from pursuing STEM careers. Multisensory app Funexpected seeks to rectify that, using interactive storytelling to help kids enjoy and be more comfortable with maths.

With the volume of content increasing and attention spans dropping, entertainment brands are under pressure to find new ways to engage with Gen Z. With 2.5 million subscribers on YouTube, Brat has succeeded in creating original TV shows that are relatable and available to an audience on-the-go.

As the UK becomes increasingly cashless, parents are navigating how to teach their kids about financial literacy and smart spending in the digital age. Enter gohenry, an app that lets parents and children work together to track purchases, set saving goals, and empower kids to manage their money.

An uncertain job market has Gen Zers preparing for the future well in advance, often assisted and motivated by well-meaning parents. They’re using their tech-savviness to educate themselves on topics of interest and develop entrepreneurial skills, enabling them to advance their careers without relying on others.