Instagram’s Checkout feature, where users can buy products directly from a brand’s post, has evolved to include influencer posts. This progression increasingly shortens the step between inspiration and purchase while showcasing consumers’ trust in social media personalities.

Pinterest will be offering brands in France the opportunity to buy paid-for pins. As interest in the platform across the country grows, French brands are wanting to reach out to users while they're in the all-important discovery stage, as it bids to pique their interest first.

Why is the human touch still needed in stores? How are brick-and-mortar outlets championing sustainability? And what role will voice tech play in browsing and buying? In this part of the 2020 Expert Outlook, we speak to three experts about the factors affecting how we shop online and IRL.

As second-screening becomes the norm, attention spans are dwindling. But how exactly does multitasking affect our ability to identify useful information? Canvas8 spoke to Dr. Daniel Zane, an associate professor at the University of Miami, to understand what happens when we’re distracted by ads.