Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?

Where once thrifting carried a social stigma, people are now embracing the joy of buying used clothes, and second-hand shopping is becoming big business. With its offering of high-quality goods and well-known brands, how is ThredUP changing our shopping habits – and the wider retail industry?

2019 has been the year we all woke up to the climate crisis. However, people still aren’t making monumental changes to their shopping habits. While shopping sustainably – when overtly offered by brands and businesses – is top-of-mind for some, others, who are aware that complete environmental soundness is difficult to achieve, are wary of greenwashing.

It’s common for partners and friends to borrow each other’s clothes, be it a dress for a party or a jumper on a cold day. But as fashion lovers increasingly become eco-conscious, app By Rotation is encouraging them to rent clothes from strangers to get their fashion fix without the carbon footprint.