Products which protect against the rising levels of pollution are proving popular, particularly among city-based beauty consumers. In a bid to shield themselves from the impact of toxic air, urban dwellers are searching for specialist products to add to their skincare regime.

With no country escaping the effects of global warming, frightening levels of air pollution are beginning to be seen across the world. As people become aware of the decline in the quality of air, air filtering masks are moving towards not only becoming the next big accessory, but a global necessity.

Clean air is becoming scarcer as cities densify; over 80% of urbanites are exposed to air quality levels in excess of WHO limits. With city-dwellers worldwide seeking protection from particulates, face masks have become a common sight – and Airinum is adding a touch of style to this accessory.

Pollution masks may be commonplace in China, but now Westerners are increasingly looking to protect themselves against bad air quality, too. With 73% of Londoners worrying about air pollution, REN Flash Defence Mist is anti-pollution skincare that can ease their concerns when it comes to their skin.