Giftcoin is the world’s first cryptocurrency designed for transparent charitable giving. Could this use of cryptocurrency – which was until recently an alternative or niche way of spending – be a step towards seeing radical ideas becoming mainstream models?

Authenticity has long been a buzzword in marketing, but with 51% of people saying that less than half of brands create ‘authentic’ content, there’s a significant disconnect with audiences. Canvas8 spoke to Dr. James Oakley to find out what factors affect whether something is seen as genuine.

SUSTBeauty is an online retailer offering a curated selection of non-toxic, sustainably sourced, and responsibly packaged beauty products. As an increasing number of brands boast sustainable credentials, it aims to help people separate the genuinely ethical from the merely green-washed.

The commercialisation of Pride Month has resulted in many businesses being called out for ‘rainbow-washing’ their products and marketing solely to boost profits. Canvas8 spoke to three experts to discover how brands can better support the LGBTQ community and authentically promote inclusivity.