A survey has revealed that one in ten Britons will axe the booze this January for Dry January. As people begin to push back against the social pressure to drink alcohol, there’s a demand for low-to-no alcohol beverage options that cater to a growing number of health-conscious consumers.

As the number of Britons ditching alcohol for health or social reasons surges, players from across the drinks industry are rushing to offer sober alternatives. Æcorn, the sister brand to non-alcoholic spirits label Seedlip, is filling the gap for booze-free aperitifs that pair perfectly with food.

White Claw achieved an almost-universal status as the preferred drink of young Americans during the summer of 2019. The flurry of memes and rallying cries of “Ain’t no laws when you’re drinking Claws” show the far-reaching appeal of this health-conscious and easy-to-drink summer beverage.

Served at trail runs, marathons, and Crossfit gyms across the US, Sufferfest offers beers made by athletes for athletes. Shaking off stereotypes, Sufferfest brews great-tasting, low-calorie beers for a refreshing, lean, and fitness-friendly experience for those who are prepared to earn their beer.