Despite the fact that streaming platforms are all the rage, cassettes have seen a surge in popularity – even among young people who were born after tapes largely died out. In an increasingly digital world, people are rediscovering analog as a way to connect emotionally with music and other media.

Music festivals might not be a traditional reason to get into debt, but that’s not stopping young people in the US from doing just that. Research shows that many Gen Yers who have attended music festivals took on debt to do so, reflecting how these experiences are becoming financial priorities.

Thanks to streaming platforms, people are able to soundtrack their lives with a near-constant stream of new and familiar music. But how often are listeners actually tuned in? Canvas8 spoke to 20 men and women from across the US to find out how and when music gets their full, undivided attention.

With a plethora of digital services available to enjoy, people are spoilt for choice. Given this, how can digital platforms harness behavioural science to better promote loyalty? Canvas8 spoke to Milena Bursztyn, MBA candidate at the Chicago Booth School of Business, to find out.