With 3.5 million regular listeners, the podcast phenomenon has arrived Down Under. Aussies are enjoying this intimate mode of storytelling at home and in cars on their daily commute. So what’s the lure for busy Australians? And how can brands best tap into their invigorated interest?

Podcasts have never been more popular in the US – 44% of people nationwide have tuned into one – with some shows like Desus & Mero now making the transition from audio to audio/visual. But are listeners ready to become viewers? And why are brands eager to engage with podcast fans?

Right in time for the beginning of Women’s History month, Devil’s Due Comic has unveiled its new heroine: Alexandria Ocasio-Cortez. The youngest-ever woman in the US House of Representatives is using her hero status to inspire women and Latinos.

The Joe Rogan Experience has quickly become one of the most popular podcasts on the iTunes Store and a fan favorite for listeners across the country. So how does Rogan maintain his image as a paragon of modern masculinity, while also avoiding the pitfalls of today’s call-out culture?