Signal16 Dec 2019
Baby Yoda toy success shows the power of meme culture

A toy version of Baby Yoda, the Mandalorian character with a cultish fanbase, has become a best-seller in Amazon’s toys category. Spawning an online frenzy after the show debuted on Disney+ in November 2019, Baby Yoda’s popularity shows the power of the meme to propel purchasing behavior.

Baby Yoda toy success shows the power of meme culture