An Accenture study has found that most people worldwide will avoid buying from or using brands that demand invasive consumer data. Various high-profile scandals have seen data emerge into mainstream discourse, leading people to become more aware of their digital footprint.

Data privacy has been one of 2019’s biggest issues. People say they’re concerned about their online information, but what data are they comfortable sharing and what do they expect in return? Canvas8 spoke to eight Britons to find out what they’re willing to share about themselves online and to whom.

Whether it’s hacks or leaks, data privacy is the issue of the day. Many say they are concerned about their information online, but what will they share and what do they expect in return? Canvas8 spoke to seven Americans to find out what they’re willing to share about themselves and with whom.

In an age of data sharing and end-to-end encryption, privacy is a hot topic, and a report shows that people are taking their online privacy more seriously than before. Following several scandals and a drop in trust, people are increasingly relying on individual action rather than government regulation.