Signal2 Dec 2019
Xfinity’s mini ET sequel plays on power of Xmas nostalgia

Xfinity’s Christmas ad sees ET reunite with Elliot 37 years after the classic film’s release. As commercials increasingly become standout media events during the festive season, brands may harness nostalgia to bring a sense of magic and comfort to viewers and appear more relatable.

Xfinity’s mini ET sequel plays on power of Xmas nostalgia