Once perceived as an anti-social pursuit, gaming now offers people a way to connect with peers around the world through streaming, forums, and social media. How do these diverse communities go beyond gameplay to support individuals in their search for escapism and creative expression?

Twitch has established itself as the leading player in live gaming coverage, but it’s not the only thing drawing people back on a daily basis. As the platform’s content has diversified beyond esports, the interactions between streamers and viewers have made into a hub for community and discussion.

In collaboration with global esports organization Gen.G, Bumble is sponsoring an all-female Fortnite team with the aim of elevating professional female players. Although almost half of all gamers are women, they continue to be underserved, giving brands an opportunity to provide support.

Fortnite’s World Cup Final saw gamers from around the world battle it out for a share of $30 million in prize money. The high-profile event exemplified how gaming has evolved from a niche hobby into a legitimate profession with an invested audience, giving brands a chance to get in on the action.