Signal26 Nov 2019
Cardi B normalizes cash-giving at Xmas in Pepsi ad

Starring Cardi B in a diamanté dress, Pepsi’s Christmas commercial offers a departure from traditional wholesome narratives. Depicting the rap star as a badass Santa doling out cash instead of traditional gifts, the ad celebrates materialism and normalizes money-giving at Christmas.

Cardi B normalizes cash-giving at Xmas in Pepsi ad