As well as hosting witty puns and political rants, Twitter is a stage for people’s humblebrags about a lack of free time. Canvas8 spoke with Neeru Paharia, assistant professor at Georgetown University, to find how busyness serves as a social marker, and what this could mean for brands.

The importance people attach to urgent tasks can influence them to spend all their time on minor problems instead of significant ones. Canvas8 spoke to Meng Zhu, associate professor at Johns Hopkins Carey Business School, to understand why people sometimes overlook the big picture.

Tackling the needs of time-stretched Americans, Walmart has launched a kids’ clothing subscription box, KIDBOX. The new service caters to the increasingly busy lives of American parents, allowing people to access the wide range of brands on offer at Walmart stores in a convenient way.

Building on the popularity of podcasts, Knowable is offering audible education courses, letting time-poor individuals learn while on the move. With a desire for continuous personal growth fueling lifelong learning, on-the-go options to build one's knowledge are likely to grow in popularity.