In celebration of the 40th anniversary of the Walkman, Sony has unveiled a limited edition device with a retro feel to it. Amid widespread anxiety and uncertainty about the political and social climate, many people are seeking out nostalgic, feel-good products and experiences.

Capri has created a bike that blends electric-enabled riding and vintage styling. With customers more likely to identify emotionally with brands that remind them of the past, Capri’s bike caters to luxury shoppers who miss the ‘good old days’ but are eager to keep a finger on the pulse of today.

Tapping into older gamers’ nostalgia, and younger gamers’ curiosity, the Playstation Classic is a nostalgic leap back in time for gamers. The latest Sony release comes at a time when more and more older generation consoles are getting a reboot, reacting to gamers’ nostalgia for simpler times.

Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.