Marriott, the world’s largest hotel company, is introducing a high-end home-sharing service to target affluent travellers looking for something unique. The move allows for the space and convenience of a home, backed by the assurance of a recognised and reliable travel brand.

Fendi has launched a pop-up café at Harrods' flagship London store, featuring stylish decor, Fendi-branded food, and a bar at which customers can buy a custom-designed bag. As the desire for novel experiences grows, brands are adapting IRL spaces to offer more than a transactional journey.

What’s driving the success of the second-hand luxury market? How are the young and affluent spending their newfound riches? Are the status symbols of the past relevant for the elite shoppers of today? And why are unconventional aesthetics taking over in high fashion?

Gen Yers’ gloomy financial future is well-documented, making indulging in high fashion less feasible than it has been for older generations. In response to this reality, luxury label Off-White is hoping to win over Gen Y buyers – and their loyalty – by releasing entry-level collections they can actually afford.