Signal30 Oct 2019
Farfetch’s donation scheme soothes consumer guilt

Farfetch has partnered with Thrift+ to launch a circular model for clothes donations. By simplifying the process of getting rid of old clothes, and rewarding participants with store credit, Farfetch aims to secure customer loyalty and assuage the eco guilt that’s increasingly attached to new purchases.

Farfetch’s donation scheme soothes consumer guilt