Proposed legislation in India would force ride-hailing apps such as Uber and Ola to convert at least 40% of their fleets to electric vehicles. As the country's economic growth puts pressure on the environment, brands and citizens alike are keen to clear the air.

IKEA has launched a collection of homewares made from leftover rice straw in India that would otherwise have been burnt, creating major smog issues in cities. With air pollution concerns rising among city dwellers, people are embracing brands who are actively seeking solutions.

Diwali is one of the most important events on the Indian calendar, but globalisation, mobile tech, and nationalist attitudes are transforming the way it’s perceived and celebrated. How are traditions around the festival evolving, and how are brands reflecting the mood in the country?

Why are Indian families shrinking? What’s to become of the tradition of the home-cooked family meal? And how are Dalits fighting against age-old inequalities? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Indian people in 2016.