Signal14 Oct 2019
CALM’s sewn-in Topshop labels encourage self-care

The Campaign Against Living Miserably charity has collaborated with Topshop on a collection of clothes with self-care labels sewn on, allowing shoppers to become mental health advocates. As people become more open about mental health, they’re increasingly seeking out peer-to-peer support.

CALM’s sewn-in Topshop labels encourage self-care