Nike's ‘Dream Crazier’ advert spotlights the criticisms women in sport regularly experience. By challenging the gender bias that female professionals face and celebrating their passion and achievements, it encourages all women to set their sights higher and break barriers.

Inclusivity has become a buzzword in the fashion industry. But has inclusive sizing really gone mainstream, or is it still a niche undertaking offered only by a small number of forward-thinking designers? What moves are brands making to capitalise on shoppers’ desire for inclusivity?

Brands like Jack Wills may have built themselves on exclusivity, but the growing financial might of previously disempowered demographics means that brands are having to expand their offering to be more inclusive. Though luxury is still limited to those with the financial means to afford it, it is also experiencing a breakdown of cultural elitism. In the wake of a shift where brands are expected to cater to all, some brands are rewriting the previous expectations for luxury that were limited to those who were smaller sizes, of older generations and adhered to traditional ideas of gender.

With a greater value than the NBA, NFL, or any other professional world league, the American youth sports industry is a juggernaut. And while physical activity benefits a child’s body and brain, now it’s synonymous with big business. But what role do parents play in this burgeoning industry?