Sustainability is defining the Brazilian fashion industry and has persuaded industry heads launching its very own 'Eco Fashion Week'. Brazilians are learning about the adverse effects fashion can have on the environment and how they can have a positive impact through their shopping habits.

The joy of popping tags from box-fresh products is diminishing slightly as people show a greater appreciation for second-hand treasures. Increasingly conscious of the ethical and environmental impact of their purchases, many shoppers are embracing pre-loved goods and rental services to experience high-quality trappings in a more sustainable manner.

Second-hand bargain-hunting is thriving as Americans browse thrift stores and resale sites for sustainable fashion and rare finds. But are they willing to splash out on pre-loved luxury? Canvas8 spoke to 20 people nationwide to understand why they would or wouldn’t buy high-end hand-me-downs.

Fast fashion may satisfy a desire for frequent new lines, but the ethical cost is too steep for some. Offering a more sustainable alternative, Higher Studio allows fashionistas to rent out brand new high fashion items, helping them meet style expectations while staying true to their values.