People’s sense of online privacy has been eroded by numerous data breaches over recent years – from the misuse of Facebook user information in political campaigns to revelations that Gmail messages were being read by developers. Yet despite the concerns raised by the Cambridge Analytica scandal, people across the globe still have a complex relationship with their personal data.

Research has found that nearly half of Americans own a digital assistant, and that number is only expected to grow. As more and more people integrate voice tech into their daily lives, brands have an opportunity to add skills and features that help people to streamline their everyday tasks.

Facebook is launching UK-wide 'privacy cafes', combining cappuccinos with advice to demonstrate a vested interest in protecting users' privacy. Amid growing distrust among social media users, adding a human touch to what's often seen as a faceless corporation is a tactic that can help win people back.

In the wake of the steepest drop in trust in recent history, established business, media, and government institutions are being eyed with suspicion. Canvas8 spoke with Rachel Botsman, author of Who Can You Trust?, to understand who holds sway in the midst of a global trust implosion.