One-third of Britons feel worried about their ability to save money for the future, and inscrutable financial jargon doesn’t help matters. To empower people across the UK to take control of their finances and saving goals, chatbot-based platform MyEva offers jargon-free financial advice.

Research shows Britons are not confident about the meaning of most financial terms. As people struggle to grasp financial jargon, there is a need for these institutions to design more inclusive and easily accessible financial packages, which have a greater emphasis on simplicity.

Digital and mobile banking is becoming increasingly popular in Britain due to its convenience and seamlessness. But while anti-fraud organisations say it’s safe, many Britons are concerned about the security of their money – presenting brands with an opportunity to market their safety credentials.

While 55% of Britons believe their mental health and wellbeing are impacted by financial worries, many will avoid seeking advice from banks for fear of judgement. Plum gets around this with its Facebook Messenger-based bot that helps users save up, track their spending, and start investing.