Signal4 Sep 2019
Sony’s ‘Walkman in the Park’ campaign inspires nostalgia

For the 40th anniversary of the Walkman, Sony has launched an experiential event in Tokyo, allowing passers-by to try out the devices they’ve released over the years. People value emotional connections to their products, and anniversary events can spark happy memories and build brand loyalty.

Sony’s ‘Walkman in the Park’ campaign inspires nostalgia