Signal30 Aug 2019
Coors Light ad shakes off ‘manly’ beer stereotype

Coors Light is hoping to shake off the stereotype that beer is for men with an ad depicting a beer-drinking woman in an authentic light. In a sector that's expanding due to the craft movement, the brand hopes to reach the growing number of female beer lovers without resorting to cliched tropes.

Coors Light ad shakes off ‘manly’ beer stereotype