As consumer demand for transparency impacts all sectors, the diamond industry is facing calls to be more open about the provenance of its gems. By emphasizing the ethical and environmental advantages of lab-grown stones, Diamond Foundry is changing how people feel about synthetic bling.

From cruelty-free shampoo to vegan make-up, ethical consumerism is challenging the transparency of the beauty industry – and Sainsbury’s is getting in on the action. Relaunching in 2018, Boutique is the retailer’s own brand, a 100-strong make-up range packed with vegan ingredients.

Argos' announcement of the 'first ever totally vegan BBQ' has been called out by social media users for co-opting the animal-free lifestyle. While the rise of veganism in the UK is drawing plenty of attention from brands, cheap attempts to cash in on the movement will not be rewarded.

With trends such as Veganuary or meatless Mondays driving a surge in veganism's popularity, some brands are riding the wave to show they are in sync with their customer's values. The Spread Eagle is a vegan pub in London that's showing young Britons how old institutions can learn new tricks.