A recent study has revealed that time pressured American mothers are the key demographic driving the telemedicine market. As more women struggle with the challenges of balancing work, childcare and long waits to see doctors, women are increasingly turning to their smartphone apps for health advice.

In the digital age, parents have more information about their children than ever before – they can track their kid’s location remotely, monitor sleeping patterns, and even check whether the chores are done. Can all this tech allay common parental anxieties or will it fuel fresh concerns?

Childcare brand Fridababy has extended its offering to launch FridaMom, a product line designed for postpartum recovery that addresses the needs of new mothers. As taboo topics become more openly discussed, femtech solutions will likely continue to find success.

Confusing and conflicting advice from professional bodies and course providers is creating unrealistic expectations for new mums and dads. The Parenting Chapter brings a fresh approach to antenatal and postnatal support by offering information in easy-to-digest, affordable digital lessons.