Whether it’s Brussels sprouts at Christmas, pumpkins at Halloween, or hot cross buns at Easter, there are certain foods that are inextricably tied to festive occasions. Why do people crave specific flavours at set times of the year? And how are brands tapping into their long-lasting appeal?

Christmas may be the happiest time of the year among those who celebrate it, but it comes with plenty of stressors – whether that’s money, family, or gift-giving. Canvas8 spoke to 20 people from across the US to find out what tends to worry them around the festive season and how they plan to cope.

ASOS launched its first ever advent calendar in 2016, promptly setting the web ablaze. But rather than having chocolates or religious imagery behind each window, it instead houses little gifts for beauty buffs. From jumpers to festive decorations, how else are Christmas traditions changing?

No longer filled with an orange and some candy, Christmas stockings have become an appetiser to the main unwrapping event, boasting premium items like designer socks, gift cards and collectibles. With greater importance now placed on these smaller gifts, how can brands maximise their impact?