Uber has launched Uber Rewards, a frequent flyer-style initiative that's organized into four levels: blue, gold, platinum, and diamond. The programme is available in nine areas across the US and is designed to boost loyalty by rewarding regular use.

Customer loyalty is no longer something that retailers can rely on – it's become the norm to shop around for the best deal and 'cheat' on a favourite brand. Yet given how valuable a loyal customer can be for a business in the long term, which schemes can help to forge strong relationships?

In a fiercely competitive and global marketplace, today’s shopper is more concerned with frugality than brand loyalty – unless, of course, there’s something in it for them. Dosh incentivizes people to buy from its partners by rewarding them with cashback every time they spend.

There’s plenty to dissuade people from using reward schemes – whether it’s forgetting one’s card at home or not wanting to pull out a discount coupon in front of a date. With the help of its own cryptocurrency, Liven helps Aussies seamlessly save when they’re dining at their favourite restaurants.