Giftcoin is the world’s first cryptocurrency designed for transparent charitable giving. Could this use of cryptocurrency – which was until recently an alternative or niche way of spending – be a step towards seeing radical ideas becoming mainstream models?

Public trust in the global charity sector may be low, but in the US, where donations reached record levels in 2017, people continue to give in a variety of ways. Canvas8 spoke to 20 Americans to find out how they support charities and whether money is still their preferred mode of giving.

Giving to charity was once all about donating money, but people are now looking for more creative ways to give back. Research shows that most young Britons who interact with charity prefer to do so by completing a challenge for a good cause, reflecting how the culture of giving is changing.

From donating money at the click of a button to buying into a brand because it supports a shared personal cause, the way people interact with charities is changing. What societal shifts are driving this? And what do companies and charities need to do to stay connected and current?