As people have flocked to live in cities, downsizing and ever-smaller homes have become the norm. It’s why the self-storage industry is booming – valued at $30 billion in the US. With a delivery service and digitised inventory, Clutter is making it easy to embrace minimalism in a domestic setting.

Americans are increasingly happy to pay for self-storage space to accommodate clutter. And as a minimalist lifestyle continues to represent status in the US, this has helped 'decluttering' take on a new meaning – one where people won't throw things away, instead preferring to store them.

The simple, uncluttered aesthetic of minimalism has become the de rigueur for interiors around the world, with brands such as IKEA appealing to consumers who want functional, simple and stylish pieces. So how did minimalism rise to such predominance and have people finally had enough of it?

Target's Made By Design brand consists of over 750 simple, beautifully designed, everyday items. The collection reflects how mainstream retailers are shifting from materialism to a culture of minimalism. As less becomes more, Target is providing Gen Y with sleek design at affordable prices.