Cillit Bang’s long-time spokesman Barry Scott has been swept away as the brand seeks to make household chores more appealing to the modern man. But can a Flashdance-inspired ad with Hollywood production values really get blokes more excited about scrubbing their bathrooms and kitchens?

Gillette has followed up its #MeToo-inspired ‘The Best Men Can Be’ campaign with an ad that depicts a father teaching his transgender son how to shave. Both show an awareness of the importance for brands to have a voice and champion the issues that they and their customers hold dear.

Retail brand Very has released a campaign ahead of the Christmas season showcasing its range of toys. By showing a small girl transported into worlds where the toys come alive, seeing her take on roles ranging from a vet to a builder, the ad breaks down gendered stereotypes.

Trans and non-binary people are not solely defined by their gender identity, yet media outlets rarely depict these individuals in everyday situations. Through the Gender Spectrum Collection, Broadly is using stock images to reflect these diverse communities and break harmful stereotypes.