People often want the products they buy and services they use to reflect their values – and this desire extends beyond death. The Green Funeral Company offers alternative funerals for those who don’t want a stuffy, traditional affair, and helps people be eco-friendly even after they’ve passed away.

Whether they’re after free range eggs or fair trade fashion, 65% of Brits want brands to do good. But putting these beliefs into practice is no small feat; just 11% exclusively buy from ethical brands. Canvas8 sat down with 20 British men and women to find out what being ethical means to them.

It’s a fact; we’re getting old. By 2020, over-60s will outnumber under-5s for the first time. And as death looms, our fear of it does, too. Linda Court Salisbury and Gergana Y. Nenkov sit down with Canvas8 to explain how considering our own mortality can affect decision making in later life.

Rather than having despairing crowds dressed in black, Britons are using funerals to celebrate the passions the deceased held in life. As everyday life becomes increasingly stressful, people are responding by changing the tone of conversations around even the darkest of subjects.