In a bid to meet people's need to consume ethically, local authorities in Los Angeles have banned the sale and manufacturer of fur. And while people expect brands to fall in line with their values, they're also expecting it from local government, too, and this is translating into direct pressure.

Reports indicate that brands could be the subject of consumer ire if they tip-toe around important social issues. With our societies becoming increasingly polarised, people have come to expect public-facing companies to take a side on important issues or risk losing their custom altogether.

Fast fashion may satisfy a desire for frequent new lines, but the ethical cost is too steep for some. Offering a more sustainable alternative, Higher Studio allows fashionistas to rent out brand new high fashion items, helping them meet style expectations while staying true to their values.

With more circular initiatives surfacing – from small start-ups to corporate strategies – not everybody is on the same page about what a circular economy entails. As global debates in academic, business and consumer circles heat up, will a zero-waste lifestyle move from a fringe movement to the mainstream?