Children aren’t watching television as much as they used to, largely due to digital media and the distracting habit of second screening. In an attempt to combat this, Nickelodeon has created an app called Screens Up, which seeks to develop engaging, augmented reality-based experiences.

PC gaming platform Steam has captured an enthusiastic audience in China, with indie title Chinese Parents boasting 32,000 concurrent players at its peak in 2018. It offers a nostalgic take on growing up under the one-child policy system, but how does it reflect the reality of Gen Yers today?

A Pew study has found that many US teens think they play video games too much and are limiting themselves accordingly. This will be heartening news to parents who feel that tech is beginning to dominate their children's downtime and want to regulate it better.

A UK Kids Insights report shows that teenage girls' interest in gaming is on the rise, with more young women taking part in competitive events. Influencer culture has played a significant part in girl gaming's growth, with YouTubers such as InquisitorMaster driving engagement.