Vanity sizing can make shopping for clothes slow, frustrating, and potentially damaging to one’s self-esteem. True Fit believes it has the solution. Collating information from around 10,000 brands across the globe, it’s helping people find the right size for them, whether buying online or in-person.

Ordering clothes over the web is easy in practice, but finding the right fit is tricky. It’s a problem that wastes time for shoppers and costs retailers millions annually. Could ZOZO’s body-scanning suit and custom-made clothing line cut out the need for returns and make online shopping fun?

Online sales account for just 17% of spending on denim in the US – no surprise given that finding the perfect fitting jeans can require multiple store visits. Levi’s aims to change that with its Virtual Stylist, a chatbot that learns a user’s ideal style and fit before making recommendations.

Shopping for fashion over the internet may be highly convenient, but the ability to judge how something fits continues to be a challenge. MySizeID allows people to accurately measure themselves using their mobile phones to ensure that they buy the correctly sized clothes every time.