The ASA has banned ads from cosmetic surgery brand Mya for trivialising cosmetic surgery such as breast enlargement. As people embrace body positivity and grow more aware of how advertising effects their self-worth, they're turning their backs on brands that perpetuate unhealthy stereotypes.

With skincare needs varying based on biological and environmental factors, there’s a growing demand for products that can meet tailored requirements. In this quest, many people are showing a particular interest in future-proofing their skin with items that are backed by scientific research.

Social media, self-care, and flexible working mean that women often want to look their best before, during, and after a workout. With a rise in athleisure, big brand make-up ranges such as Puma x Maybelline’s collaboration are coming on the market, but what do women really want from active beauty?

French beauty brand L’Oreal is launching a plant-based professional hair coloring product called Botanéa, which will be available at hair salons. The non-toxic treatment could appeal to the growing number of beauty customers that are opting for organic and natural beauty products.