Liquor brand Hennessy's 'Seven Worlds' ad outlines each of its cognac’s tasting notes – from sweet to sour, heat to spice, and chocolate and wood. Given the appeal of sensorial advertising, the spot uses decadent, evocative imagery to show how people can relate to the brand beyond its product's taste.

An abundance of lackluster single-serving wine options inspired Dana Spaulding, the founder of Wander + Ivy, to produce luxe, premium versions. With young wine consumers cautious about splashing out on big bottles, the smaller containers allow for more casual experimentation.

Should high-end brands be accessible? Will stores become exhibition spaces? What makes a cool collaboration? As part of the 2018 Expert Outlook, we speak to three experts about why luxury consumers want to get their hands dirty and how they expect brands to express their values.

Can tech be timeless? How are high-end brands courting style chameleons? And is status still about flashing bling? In this part of the 2019 Expert Outlook, we speak to three experts about why people want luxury to be more personality-driven and how they expect brands to engage them online.